By Josie Harrison
As many aspects of previous daily life begin to return, new trends are (if you believe the headlines) going to forever change our lives and society as we know it. But will this be a fundamental reset, could months of change undo what have, for many, been deeply ingrained learned behaviours over decades?
While many are happy to give comment on what they “believe” will happen, the quantitative researcher in me is mindful that what the data tells us is more important.
Read MoreBy Emma Miller
Lockdown has provided us with a chance to get to know the neighbours. Everywhere, new community connections have been forged.
It was these moments of human connection (and kindness) that I looked back on when preparing my talk for the CX2020 Housing Conference, which took place online at the start of this week.
Read MoreBy Emma Miller
Using qualitative video research remains a great way to be invited into your customers homes, so you can better understand changing behaviours.
Our Insight & Research Director, Emma Miller explores the benefits of virtual research and how to use them to their full potential, as a proven, tested and accessible means of customers research to deliver actionable insight.
Read MoreBy Michelle Lloyd
Right now, speed, agility and effectiveness are everything. EchoLabs are highly focused, quick to set-up, and fast to give you access to insight—in days, rather than weeks.
Read the thoughts of our Founder & Managing Director, Michelle Lloyd, as she explores why understanding gut feelings are more relevant than ever, and digs deeper into how agencies can get ‘more from less’ during the creative testing process.
Read MoreBy Emma Miller
However you look at it; our world has changed. So too have customer expectations. From adjusting to new purchasing habits, to how we prioritise our buying decisions, and our attitudes towards the brands buy.
We turned to our online community to better understand customers attitudes and behaviours. Read the thoughts of Research & Insight Director, Emma Miller, as she shares her insights based on what our respondents had to say...
Read MoreBy Emma Miller
For some, trusted brands represented a "flight to safety"—reducing perceived risk. But that's only half the story. So we turned to our online community to better understand customers attitudes and behaviours.
We turned to our online community to better understand customers attitudes and behaviours. Read the thoughts of Research & Insight Director, Emma Miller, as she shares her insights based on what our respondents had to say...
Read More
