Qualitative Research | We Live To Understand

Culture

We’re a team of research and insight specialists fuelled by a love of human nature. It’s at the heart of what we do – people fascinate us and we relentlessly seek truths about their behaviour, attitudes, hopes and fears.

We have always aspired to be a different kind of agency. We’re driven by our mission to understand human behaviour and attitudes, one project and one person at a time. We love what we do and we think it shows.

We’re an approachable and friendly bunch, exploring human truths, sharing insight or sparking conversations about how to improve customer engagement.

 
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Better Together

 

At the heart of it all, we’re a people business. We follow our natural instincts. Always approachable. Fabulous and fearless. We combine research, insight and marketing know-how. Standing true to our guiding principles - insight, ideas and partnership - to help you think bigger and transform your understanding of customers.

 
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Our Values

Our values are all about curiosity, collaboration and trust. You’ll find a closely-knit team that’s agile and ready to handle any project. 

 
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Curious

To understand the world around us, we get out there – talking to customers, thinking like customers to better understand how they think, feel and act.

Honest

We believe in honest, straightforward conversations to help you inform future thinking with impartial and trusted insight and a service you can always depend on.

Respectful

Developing a deeper sense of connection and understanding with your customers requires a non-judgmental approach that values the views and opinions of everyone, equally.

Tenacious

We don’t rest until we get to the heart of the issue or challenge that your business or customers face. Everything we do is focused on bringing about positive change.

Engaging

Every project and every question asked is a story about people’s attitudes, behaviours and beliefs. Thinking like a customer helps us to create moments of real connection with the people we talk to.

Real

We have a genuine love for what we do, an infectious enthusiastic approach that brings out the best in any situation.

Let’s get together

Do you have a future research project that you would like to discuss?

Our team is here to lend a human hand to you started. Get in touch today.

 
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