At the heart of everyone is a desire to be understood. It’s why human behaviour and greater understanding go hand in hand.
We live to understand. Exploring lived experiences and human stories drawn from all walks of life to build deeper insight into customer behaviours, hopes, aspirations and even fears. Getting it right fuels new thinking, develops new approaches, engage hard to reach audiences, while informing decision-making. These deep human truths provide insight into what’s happening in people’s lives and what it means, so you stay in tune with people and inspire change with confidence.
Exploring the changing world of customers, our research helps organisation to stay relevant at a time when disruption, uncertainty and change are normal.
Services
Challenging conventional research thinking, our techniques focus on understanding the Why behind the What. From exploring implicit and explicit attitudes and needs, to assessing the role and effectiveness of communications in driving behaviour change.
We explore through the lens of individual, environmental and social contexts that create triggers or barriers to engagement with your communications, service, or brand. We can help at all stages of the brand and communications process, from proposition development to testing and refining creative, messaging, or narrative testing.
Solutions
Our insight helps to transform perceptions and established thinking. Their impact helps our clients stay ahead of shifting expectations, improve customer engagement, and deliver growth – whatever metric is used.
We specialise in truly connecting with your audience to explore their motivations and needs using creative, playful/innovative tools to capture emotional as well as rational responses. Tailored to your individual project needs, no two ‘methods’ are ever the same. Whether online, face-to-face, or using blended approaches, we provide all the qualitative and quantitative research solutions you’d expect.
What’s your story? It may be about driving the growth of your business or helping to launch a new one. Perhaps you’re looking to improve a product or reach new customers. Maybe you want to talk about driving up engagement or making a message easier to understand. The possibilities are endless. Understanding has never been more important.
Human impact
We exist to create better understanding by getting to the heart of what matters to customers. How they think, feel, and behave. Every story they share provides a glimpse into the human impact of your organisation, your product or service, and your communication.
Whether it’s uncovering attitudes (perceived or real), strengthening communities, or helping customers feel more engaged or better about themselves. But above all, it’s about the impact on their lives and the benefits that come from understanding this.
For us, human conversations are a way of life. We want everyone we work with – clients, respondents, and colleagues – to enjoy the same human-centred approach.
We are all different. And just like people, no two briefs are the same. That’s why every solution we create is designed to meet your specific needs. We use a range of quantitative and qualitative research techniques and tools to adapt to your specific brand, market, and customer profile. Before we start, we think carefully about how to dig deep into the mindset of your target audience to maximise the value of research and deliver meaningful insight that can help to deliver real change.
Proposition development
Early-stage creative development
Behaviour change communication development
Brand and logo development
Packaging development
Pre- and Post-launch testing
Brand and communication evaluation
Customer segmentation
Narrative testing
We are skilled at delivering highly engaging and comprehensive playback of research findings to senior leadership teams. From video content and soundbites to WhatsApp diaries and real-time reactions from online sessions. All designed to bring the human stories behind our research to life in a way that’s dependable, relatable, and actionable.
Focus groups / depth interviews
Online communities
Digital ethnography
Clinic testing
Gallery Research
Quali-quant surveys
Snapshot polling
Online surveys
Get in touch to find out more about our bespoke ‘clinic testing’ communications testing approach which focuses on those all-important immediate responses to engagement, tone of voice, key message take-out and call to action.
