We add value by using techniques that allow us to ‘dig deeper’ and look beyond surface responses for deeper insights, that elicit attitudes and emotions that respondents can find hard to express verbally. These techniques are important as current and past findings in psychology and neuroscience suggest that up to 99% of our current thinking and reactions to communications is nonverbal, unconscious and emotionally driven.
Creative group techniques:
These techniques allow us to ‘dig deeper’, i.e. look beyond surface responses for deeper insights that elicit attitudes and emotions that respondents can find hard to express verbally. These insights are valuable as findings from psychology and neuroscience suggest that up to 99% of our current thinking is nonverbal, unconscious and emotionally-driven, so it is important to ensure research techniques allow for this.
This creative and fun technique draw on neurolinguistic programming by using different objects and textures to allow people to project their thoughts and feelings. Respondents are asked to pick out an object that sums up how they feel and the technique provides an excellent way of encouraging respondents to “think outside the box” and express deep-seated emotions that they may find difficult to verbalise
Projection and bubble drawings
Allowing respondents to project how they think, feel or behave onto other helps to make them feel more comfortable and honest in their opinions. We use a range of projective techniques such as role play games, personifications, bubble drawings or ‘brand parties’ but also use objects, visuals and words to help bring attitudes to life.
Sell the concept
Teams ‘sell’ a concept to the rest of the group. Great for using at the end of a session as a round-up of the key thoughts from the discussion or important information that needs to be included in whatever is being tested, e.g. a leaflet.
This is an exciting and creative technique designed to encourage people to express themselves visually and show both a practical and practical journey using a range of visual stimulus to bring the journey to life.
Implicit Research techniques
Working with COG, one of our partner agencies we can include Implicit tests which are designed to understand our unconscious feelings and prejudices, rather than measuring our thoughts.
If you have a website or a product that needs testing we can use it as part of the research process to moment to moment insights into use.
Borrowed from deliberative research, we have developed a technique for understanding complex issues where we need to take respondents on a journey of understanding. This technique understands spontaneous knowledge and attitudes before carefully layering up the information to build a complete picture for respondents.
We make sure we deliver is key learnings and ways to move forward. A great way of doing this is to get the whole team together and create a productive environment in which to discuss findings and to make things happen.
We will tailor the day to your needs and devise tasks that will help the team to identify how to feed the research outcomes into the business.
Clients that we’ve done this for before say it’s a great way to make sure you get the most out of the research, and we always make sure delicious biscuits and coffee are to hand to get those brains whirring.
We get our technical crew to film and edit the sessions, which we then combine with our key findings. This creates a fantastic 5-10 minute overview to the research to refer back to at a later date or to share with colleagues or other departments who would benefit from seeing the outcomes of the research but who don’t need all the nitty gritty details.
A workshop technique whereby over 2 days we put your ideas through a ‘consumerlab’ of focus groups and internal brainstorms.
Deal for developing positioning and concepts, here the whole client team takes part in the event alternately viewing groups and taking part brainstorms to reach an agreed endpoint.