We are specialists in qualitative research, both in the UK and International, but our approaches are tailor-made for each project, and we don’t conform to the ‘2 groups North, 2 groups South’ style of research. All our methodologies are designed for closeness to consumers and we believe in making research iterative whenever possible to ensure maximum value for our clients.
We believe that research can be used in different ways - to explore and understand target audiences in a ‘traditional’ way, but also as stimulus for thought, to generate ideas and insights, spot trends or highlight gaps.
Here are some of our approaches that excite and engage our clients and our respondents:
- Focus Groups: mini, full size, creative, workshop, re-convened, conflict….we offer a range of types beyond the standard
- Extreme Consumer Sessions: using ‘out of the ordinary’ respondents with particular points of view to uncover insights
- Depth Interviews: one to one, paired or triads, family pairs or parent/child –a core qual classic
- Consumer Clinics: sets of short sequential interviews designed to extract key attitudes and impressions
- ConsumerLab: workshop your research via our day of groups and client brainstorming sessions
- Read and Review Sessions: designed specifically for message testing
- Consumer Safari: observing and researching consumers in their ‘natural habitat’
- Sprint Sessions: from briefing to findings in under a week
- Consumer Myth Busting: test your knowledge of your consumers attitudes and behaviour
- Consumer Closeness: we design a programme for your team to keep you in-tune
- Video Diaries: respondent interviews + video diary to take in the context
- Beanbag Groups: specialist research designed to uncover insights from children
- The Research Gallery: ideal for late stage creative development and testing
- Online: a range of online approaches from groups, to surveys to dedicated Facebook groups
SPECIALIST AUDIENCES
Research with children and young people is fun and often a challenge – we have developed special techniques to ensure we get the maximum out of terse teenagers and talkative tinies – be it for product development, attitudinal studies, ad testing, discussing sexual health or skincare. We have a child protection policy in place, are all CRB checked, and importantly we know how to relate to younger audiences.
We have specialist experience in branding and communications research, and in working with sensitive issues and hard to reach audiences. Our hard to reach samples have included teenage pregnant mums, the traveller community, benefit claimants (and fraudulent claimants), teenagers with risky sexual behaviour, children with ASBOs and BME communities, and we have discussed everything from drugs, to sex to skincare.
We have a hands-on approach to projects, careful, thorough moderation skills and clear, strategic minds. We are very much ‘feet on the ground’ researchers with an open, down to earth style. We work closely with our clients, involving them wherever possible and feedback from clients demonstrates that we go the extra mile.
We believe it is our job as researchers to uncover attitudes and emotions that may be hard to express – to that end we have a wealth of verbal and non verbal techniques that help people express themselves. Ask to find out more about our NLP ‘box of tricks’ – which of your consumers will end up wearing the feather boa?!
We are pleased to be part of the Synergy group - 5 innovative research companies that are solving problems conventional research cannot address, using new techniques that excite and engage our clients and our respondents.
We provide new thinking on qualitative research, online research, neuroscience and eyetracking.